Welcome!
Dear SquidSquad,

Welcome to the inaugural edition of the SquidSquad Newsletter. We would like to thank you for signing up to receive news and information about the revolutionary PowerSquid Surge Protector from Flexity! If you would like to stop receiving this Newsletter, please use the Unsubscribe link at the bottom of this email.

Our plans for the newsletter are to provide periodic updates on what's going on in the land of PowerSquids. It will contain current news and happenings, product updates and re-occurring segments such as 'Surge 101 & The PowerSquid Difference'. We will try to keep it short and sweet in consideration of everyone's busy schedules and overloaded email boxes. If you like the PowerSquid and think that someone you know would like it too, invite them to check out the website.

Thank you for your interest in the PowerSquid and enjoy the SquidSquad Newsletter!

Show Dad you love him with a PowerSquid™ PRE-ORDER!
He will know he raised you well.

(Please indicate during checkout that your order is a Father's Day gift. Also include your Father's
email address and we will send him an E-card telling him about his PowerSquid Pre-Order Gift!
)

  Pre-Order for Father's Day!

PRE-ORDER NOW

FREE SHIPPING
on all pre-orders!

The doors are now open for PowerSquid pre-orders.  Be the first on your block to order a PowerSquid and we will cover the shipping for you.  Keep your eyes open in future newsletters for valuable coupons and other special deals!
T-Shirts Available
Yep, there are T-Shirts, too.  Buy one of these and you can sport Miglo all around town. Available in S, M, L and XL.
The Update...
Here's the scoop fans:
The Surge3000 Calamari PowerSquid Surge Protectors are expected to ship on or before July 31st, 2006. If you have not yet placed a PRE-ORDER, and want to take advantage of FREE SHIPPING ON ALL PRE-ORDERS, you have until June 30th. After that, regular shipping charges will apply to all orders. To learn about the latest ship dates for all models, you can visit our website here:

PowerSquid ship dates and other information


We do not expect any further delays, but we will communicate any postponements promptly should they occur. Thank you all for your patience during this process. No one is more anxious to get the PowerSquids out than us.

Speaking of pre-orders...  We would like to thank Jean-Francois Delpech for placing the very first of them. He jumped on the band wagon early, so we would like to show him our appreciation with a PowerSquid T-Shirt. A big thanks to everyone else that's placed a pre-order also!

Finally, the aforementioned stylish PowerSquid T-Shirts featuring Miglo the PowerSquid are now available for public consumption at the PowerSquid Store.  Feel free to drop by and pick one up for yourself... and your mom, too!

2006 Consumer Electronics Show (CES)


The Flexity team and the PowerSquid attended the 2006 International Consumer Electronics Show (CES) from January 5-8 this year.   It was definitely a learning experience, but we had a very successful and fun time.  Our booth was located at the Sands Expo and Convention Center, which is kind of the secondary venue, but we had a great spot near the main entrance.  The PowerSquid won the prestigious 'Best of Innovations' in award in the Mobile/Home Office category, beating out such powerhouses as Hewlett-Packard Company, Samsung and Toshiba to name a few.  In addition, the PowerSquid was named Honoree in the Computer Accessories and Audio Accessories categories.  Not a bad freshman effort!!
The People Have Spoken!
The people have indeed spoken!  New at this year's CES was the Scientific American Innovations People's Choice Award.   To be eligible to receive this award a product had to be at least a CES Innovation Award Honoree.  There were over 1,000 new innovations submitted, and in excess of 200 Honorees recognized in 30 different categories spanning the entire range of consumer electronics.  Every attendee at CES had the ability to vote for their favorite new innovation, which were displayed in glass cases at the Sands Expo for everyone to see.  And the winner was.... the PowerSquid!!!  Not only did we beat out the giants listed in the section above, but you can add Sony, Belkin, LG, Philips, Panasonic, Motorola and many other industry standards for innovation to the list.  We thought we had a good idea on our hands, but to be awarded the People's Choice Award was beyond even our expectations.  What an honor!
Surge 101 & The PowerSquid Difference
This section of the Newsletter is dedicated to providing some basic education on surge protection, on what makes the PowerSquid different (and better) than its competitors and on some of the issues associated with the (lengthy) process of bringing this product - or any product for that matter - to market.
For this issue we are going to focus on the PowerSquid's most obvious feature; the tentacles.  Most of us have experienced the frustration of trying to plug transformer blocks, or 'wall warts', into your standard block-style power strip.  At least one, or even 3 or 4, additional plug-in spaces are blocked, too.  The key innovation the PowerSquid brings to the table solves this problem precisely.  With today's rapidly multiplying transformer blocks, the PowerSquid's flexible arms allows each and every outlet to be used!  In addition, the arms accommodate effortless plugging and unplugging as you can grasp both the tentacle and the plug being inserted or removed.  The PowerSquid Surge 3000 Calamari Edition (pictured) has the added benefit of two neon lit plugs for visual reference in dark areas.  Cool, huh!
Speak Your Mind
It's true, people have something to say about virtually anything and everything.  This holds true for the PowerSquid as well.  We are hosting a forum on the website for those of you interested in sharing your thoughts.  Feel free to jump on in with your questions, comments and suggestions.  We enjoy hearing what people have to say.
A Word From The Inventor
Thank you, everyone, for the tremendous level of interest that has been shown for our product, which we are very proud of. Truly we had great expectations, but your response has eclipsed even our wildest dreams. The most amazing thing is that the product we are talking about here is a surge protector! This is not the most exciting product category, compared to MP3 players, flat panel TVs and computers etc..., but the PowerSquid seems to hit a nerve in people. It solves a frustration and brings excitement to an area other companies had deemed unworthy. This is our mission at Trident Design, LLC, the parent company of the PowerSquid: to transform the dull into the exciting... to Invent the Future!  The PowerSquid is a celebration of the electrical power that courses through the walls of our homes. Enjoy!

Chris Hawker
President
Flexity, LLC and Trident Design, LLC
Website Pick
Our website pick for this issue will be in honor of our friends over at the Consumer Electronics Association (CEA) who put on the International Consumer Electronics Show (CES) for our most excellent debut.  Thanks guys, we appreciate the support!

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© 2006 Flexity, LLC
609 Pacific Ave, Ste 204
Santa Cruz, CA 95060

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